Kognitos
Adobe Marketo Engage

B2B Marketing Automation at Enterprise Scale.

Orchestrate Marketo lead flows, scoring models, and campaign attribution with deterministic AI your revenue team can trust.

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English as Code

Describe It in English.
It Runs Deterministically.

Overview

Ingest leads from web forms and third-party sources into Marketo; apply scoring rules and nurture track assignments; sync qualified leads to the CRM with full attribution data.

Execution Steps

1

Ingest and Deduplicate Leads

  • Capture new leads from Marketo forms, event registrations, and partner feeds
  • Match against existing Marketo records using email and company domain to prevent duplicates
2

Score and Nurture

  • Apply behavioral and demographic scoring models based on content engagement and firmographics
  • Enroll leads into the appropriate Marketo nurture stream based on score band and buying stage
3

Sync to CRM with Attribution

  • Push marketing-qualified leads to the CRM with full multi-touch attribution data
  • Notify the assigned sales rep with a lead brief including engagement timeline and content consumed
Use Cases

Enterprise
Use Cases

Multi-Touch Attribution

Automatically tag every Marketo touchpoint from first touch to closed-won so marketing can measure true campaign ROI.

Lead Lifecycle Orchestration

Move leads through Marketo lifecycle stages based on engagement signals and push MQLs to sales at exactly the right moment.

Campaign Performance Rollups

Aggregate Marketo program performance data across channels and produce weekly pipeline contribution reports for leadership.

FAQs

Frequently asked
questions.

Kognitos is a leading US-based artificial intelligence platform designed to transform how businesses operate by automating repetitive tasks and enhancing efficiency. Our AI automation platform allows users to automate complex business processes simply by communicating their goals in plain English. Leveraging advanced technologies like a proprietary LLM-based interpreter, Intelligent Document Processing (IDP), Optical Character Recognition (OCR), and Natural Language Processing (NLP), Kognitos enhances productivity, speed, and accuracy. Unlike traditional automation solutions that require complex coding, Kognitos offers unparalleled adaptability and scalability, empowering businesses to streamline workflows and eliminate manual tasks without extensive technical knowledge.

Process automation refers to the use of technology to automate repetitive, manual tasks within a business or organization. The goal is to streamline and optimize workflows, increase efficiency, reduce errors, and save time and resources. This can be achieved through the implementation of various technologies, such as RPA, Workflow Automation, Machine Learning and Artificial Intelligence.

Security is a core principle of Kognitos' architecture, built on state-of-the-art cloud services with strong security foundations. Critical business processes run on the Kognitos platform, and we prioritize the security of both the processes and their data. Kognitos employs serverless, cloud-based services with the principle of least privilege access. For example, a service without a need to access a database does not have access to it. Kognitos has achieved the SOC 2 Type II certification for our best-in-class security controls and compliance with the AICPA's Trust Services Criteria. Learn more

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