Manufacturing
Norco AI-first manufacturing play as RV demand surges
How Norco Industries embraced an AI-first strategy to scale operations and drive innovation in the growing RV market.
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How Norco Industries embraced an AI-first strategy to scale operations and drive innovation in the growing RV market.
Norco’s leadership wanted AI to improve life for employees and customers alike while flexing capacity up or down with demand—without defaulting to a costly hire-and-layoff pattern every time the market turned.
In a cyclical industry, automation that scales with order books can absorb volatility and protect both cash flow and community relationships. Norco also wanted operational telemetry: clearer insight into factory-floor and back-office processes so management could steer earlier.
Norco mapped a three-year transformation roadmap with Kognitos beginning in Finance, then expanding toward HR, Sales, and Production engineering. Accounts receivable was the first beachhead: four high-variance processes where pure rules engines and legacy RPA could not keep pace with customer-specific exceptions.
Example: inbound pack slips now land in a monitored inbox where Kognitos splits multi-page PDFs into individual Epicor invoices using customer-specific business logic—tax jurisdictions, freight rules, and more. Each run validates against stored master data; when something is missing or mismatched, AR subject matter experts collaborate with the platform in plain English, teach the resolution once, and lock in deterministic behavior for the next occurrence.
Beyond AR, Norco is applying the same governed approach to recruiting operations (transcribing voice screens, auto-scheduling interviews), entering sales orders into ERP, and generating customer-ready safety audit reports—each workflow described, owned, and refined by the teams closest to the work.