Kognitos
Google Ads

Ad Spend Optimization on Autopilot.

Automate Google Ads budget reallocation, keyword management, and performance reporting using business rules your marketing team defines in English.

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English as Code

Describe It in English.
It Runs Deterministically.

Overview

Pull daily Google Ads campaign metrics; compare cost-per-acquisition against target thresholds; pause underperforming ad groups and reallocate budget to top performers automatically.

Execution Steps

1

Pull Campaign Performance

  • Retrieve daily spend, impressions, clicks, and conversions for each Google Ads campaign
  • Calculate cost-per-acquisition and ROAS for every active ad group
2

Evaluate Against Targets

  • Compare each ad group CPA against the target threshold set by the marketing team
  • Identify ad groups exceeding the CPA ceiling by more than 20% for two consecutive days
3

Optimize and Report

  • Pause underperforming ad groups and redistribute their budget to top performers
  • Send the marketing lead a daily optimization summary with before/after projections
Use Cases

Enterprise
Use Cases

Budget Reallocation

Automatically shift Google Ads budget from underperforming campaigns to top converters based on real-time CPA and ROAS data.

Negative Keyword Management

Analyze search term reports daily, identify wasted spend on irrelevant queries, and add them as negative keywords automatically.

Cross-Channel Attribution

Merge Google Ads data with CRM pipeline to calculate true cost-per-qualified-lead and report on ad-to-revenue attribution.

FAQs

Frequently asked
questions.

Kognitos is a leading US-based artificial intelligence platform designed to transform how businesses operate by automating repetitive tasks and enhancing efficiency. Our AI automation platform allows users to automate complex business processes simply by communicating their goals in plain English. Leveraging advanced technologies like a proprietary LLM-based interpreter, Intelligent Document Processing (IDP), Optical Character Recognition (OCR), and Natural Language Processing (NLP), Kognitos enhances productivity, speed, and accuracy. Unlike traditional automation solutions that require complex coding, Kognitos offers unparalleled adaptability and scalability, empowering businesses to streamline workflows and eliminate manual tasks without extensive technical knowledge.

Process automation refers to the use of technology to automate repetitive, manual tasks within a business or organization. The goal is to streamline and optimize workflows, increase efficiency, reduce errors, and save time and resources. This can be achieved through the implementation of various technologies, such as RPA, Workflow Automation, Machine Learning and Artificial Intelligence.

Security is a core principle of Kognitos' architecture, built on state-of-the-art cloud services with strong security foundations. Critical business processes run on the Kognitos platform, and we prioritize the security of both the processes and their data. Kognitos employs serverless, cloud-based services with the principle of least privilege access. For example, a service without a need to access a database does not have access to it. Kognitos has achieved the SOC 2 Type II certification for our best-in-class security controls and compliance with the AICPA's Trust Services Criteria. Learn more

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