Kognitos + HubSpot Marketing Hub

English as Code

Describe It in English.
It Runs Deterministically.

Overview

Identify contacts showing buying intent in HubSpot; segment by behavior and lifecycle stage; enroll in the appropriate nurture sequence and track engagement through to conversion.

Execution Steps

1

Identify Intent Signals

Query HubSpot for contacts who visited pricing pages or downloaded gated content in the past 7 days
Exclude contacts already in active nurture sequences or with open deals

2

Segment and Enroll

Group contacts by industry, company size, and content engagement pattern
Enroll each segment into the matching HubSpot email nurture workflow

3

Track and Optimize

Monitor open rates, click-through rates, and conversion events for each nurture track
Flag underperforming sequences and generate optimization recommendations for the marketing team

Use Cases

Enterprise
Use Cases

Behavioral Segmentation

Dynamically segment HubSpot contacts based on website activity, email engagement, and content downloads for targeted campaigns.

Nurture Sequence Management

Automatically enroll, pause, or graduate contacts in HubSpot email sequences based on real-time engagement and lifecycle changes.

Multi-Touch Attribution

Track every HubSpot Marketing Hub touchpoint from first click to closed deal and generate attribution reports for campaign ROI.

FAQs

Frequently asked
questions.

Kognitos is a leading US-based artificial intelligence platform designed to transform how businesses operate by automating repetitive tasks and enhancing efficiency. Our AI automation platform allows users to automate complex business processes simply by communicating their goals in plain English. Leveraging advanced technologies like a proprietary LLM-based interpreter, Intelligent Document Processing (IDP), Optical Character Recognition (OCR), and Natural Language Processing (NLP), Kognitos enhances productivity, speed, and accuracy. Unlike traditional automation solutions that require complex coding, Kognitos offers unparalleled adaptability and scalability, empowering businesses to streamline workflows and eliminate manual tasks without extensive technical knowledge.

Process automation refers to the use of technology to automate repetitive, manual tasks within a business or organization. The goal is to streamline and optimize workflows, increase efficiency, reduce errors, and save time and resources. This can be achieved through the implementation of various technologies, such as RPA, Workflow Automation, Machine Learning and Artificial Intelligence.

Security is a core principle of Kognitos' architecture, built on state-of-the-art cloud services with strong security foundations. Critical business processes run on the Kognitos platform, and we prioritize the security of both the processes and their data. Kognitos employs serverless, cloud-based services with the principle of least privilege access. For example, a service without a need to access a database does not have access to it. Kognitos has achieved the SOC 2 Type II certification for our best-in-class security controls and compliance with the AICPA's Trust Services Criteria. Learn more

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