Kognitos Helps Brown Integrated Logistics Eliminate 75% Of Manual Data Entry Tasks

  • Oct 11, 2023

Kognitos Helps Brown Integrated Logistics Eliminate 75% Of Manual Data Entry Tasks
  • Bill of lading audits

  • Order processing

Brown Integrated Logistics is a full-service logistics company that offers dedicated and regional truckload services, warehousing, brokerage, and maintenance. Brown's trucking business focuses on the country's Southeast region but provides warehousing and brokerage services nationwide.

Kognitos Helps Brown Integrated Logistics Eliminate 75% Of Manual Data Entry Tasks


Brown Integrated Logistics is a comprehensive logistics service provider offering dedicated and regional truckload services, warehousing, brokerage, and maintenance across the United States. While its trucking services focus on the Southeast region, its warehousing and brokerage services are available nationwide. Todd Hahn, the Vice President of Process Improvement & Management at Brown, has been with the company for over a decade, specializing in analysis and trucking. His primary responsibility is to enhance process efficiencies throughout the organization.


Despite the trucking industry’s slow adoption of new technology, Todd recognized the necessity for a more adaptable automation solution. Brown had previously utilized robotic process automation (RPA) tools, but their rigidity proved problematic. The logistics sector demands agility, with frequent modifications to workflows being a necessity. Restarting from scratch each time was neither practical nor cost-effective. Therefore, Todd sought a solution that could adapt to Brown’s evolving needs seamlessly.


We needed to extract data from a customer’s bill of lading. The challenge is that each customer is unique and how their data is recorded on the computer is unique. Kognitos automated the workflows so the BOL can be inserted into the database automatically.

Todd Hahn, VP of Process Improvement & Management at Brown.



After extensive research into various RPA tools, Todd identified Kognitos as the ideal solution for Brown Integrated Logistics. Kognitos’s cloud-based platform offered easy integration with Brown’s diverse operating systems and the flexibility required for their dynamic operations. The primary goal for Brown was to automate the extraction of data from customer bills of lading (BOLs) and input this data into their database. Given that each customer has a unique setup, this process presented a significant challenge.


Kognitos developed customized automation workflows to manage BOLs, enabling efficient data extraction and database insertion. This automation significantly reduced the manual data entry tasks that previously bogged down Brown’s operations. Unlike other business automation platforms, Kognitos’s no-code or low-code environment allowed Brown to implement and scale the solution without needing to hire a technical team, making it a perfect fit for their requirements.


“One of the best parts about Kognitos is that anyone with mid-level technical abilities can use it. Kognitos has a user-friendly interface, and there’s no coding experience required.”

Todd Hahn, VP of Process Improvement & Management at Brown.

Business Impact

The implementation of Kognitos brought transformative improvements to Brown Integrated Logistics. By automating repetitive tasks, the company achieved remarkable efficiency gains, including:

  • Automation of 100,000 bills of lading.
  • Significant reduction in manual data entry tasks by 75%.
  • Halving the staffing requirements for data entry.
  • Continuous process improvements without the need for frequent restarts.

This automation not only streamlined Brown’s workflows but also enabled them to manage exception cases more effectively. The flexibility and ease of use of Kognitos’s platform allowed Brown to overcome the common industry myth that advanced RPA solutions require substantial technical expertise and resources. Todd is now a proponent of Kognitos, highlighting its benefits to other trucking companies that are hesitant to adopt automation due to perceived complexities.


Looking ahead, Brown plans to expand its use of Kognitos to other divisions, including accounting and safety, further leveraging the platform’s capabilities to enhance overall operational efficiency.


In an increasingly digital world, automation is essential, especially in the logistics industry where it enables companies to do more with less. By automating labor-intensive tasks, companies can reduce labor costs while boosting productivity. According to the Deloitte Global RPA Survey, 53% of respondents have already started their RPA journey, with this figure expected to rise to 72% within the next two years, indicating that near-universal adoption of RPA is imminent.


Brown Integrated Logistics’s success with Kognitos exemplifies the significant business impact that a well-implemented automation solution can deliver, driving both cost savings and operational improvements.


Is Kognitos Right for You?

Kognitos can streamline workflows vital to your business, such as quote generation, invoice processing, credit card payment reconciliation, bills of lading entry, or any other important processes. Interested? Schedule a demo today.


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